Art Direction & Style Guides

What is UI / UX Design for Games?

UI / UX design in games is about shaping how players feel while interacting with your world. It’s not just buttons and menus — it’s clarity, rhythm, and flow.

We create interfaces that enhance immersion and guide the player intuitively through complex systems, keeping visuals consistent with the game’s art style. From iconography and HUDs to full in-game menus, we ensure every element supports both function and emotion.

A great UI doesn’t interrupt gameplay — it becomes part of it.

Our Approach

01

Research & Understanding

We study your game mechanics, audience, and visual tone to define the UX principles behind every decision.

 

 

02

Wireframing & Flow Design

We build clear, logical user flows and screen layouts that align with gameplay and narrative structure.

 

 

03

Visual Design & Prototyping

We craft cohesive, stylized interfaces — icons, typography, effects — tested in motion and interaction.

 

 

 

04

Implementation Support

We collaborate with your dev team to integrate UI assets into the engine, ensuring visual fidelity and usability across devices.